Formats current accepted:
GIF, Animated GIF, JPEG, HTML, Flash, Unicast
Will accept for testing:
Enliven, DHTML, Audio, Real, Shoshkeles
Non-accepted formats:
Java, Java Applet, Video
3rd Party Ad Serving:
Primedia Business will accept most 3rd Party Ad Tags including
DART, Bluestreak, MediaPlex and L90. All 3PAS must be accompa-nied
by anti-caching documentation.
Dimensions and file sizes:
120x600, 234x400, 240X400, 250x250 — 25K • 468x60, 180x150, 125x125, 120x240 — 15K • 234x60 — 12K • 120x60 — 8K
Frames and looping:
Maximum frames — 4 • Looping — 3 times
Materials due:
Materials due two business days prior to posting for banner ads
and five days prior to posting for rich media ads. Include referring
URL and alternate text with instructions.
Cancellation policy:
Banners, sponsorships and e-newsletters require a two-week
written cancellation notice.
